Hi! In this answer, I’ll discuss about a detailed plan of action that you can apply to your business to generate 100 + B2B leads in a month. Before you begin to market your tool/service, it is important that you identify who your target audience is and what your content strategy would look like.
# 1 Define Your Customer Persona:
A customer persona is nothing but mapping out the ideal characteristics of your target audience. To draw a customer persona you may use the following framework provided by Bufferapp which involves determining parameters that are specific to your target customers like Demographics, value system of your customer etc.
# 2 What Your Content Strategy Should Look Like:
Your content strategy is a mixture of multiple things including Content on landing pages, Blog content, Social media content, Pitches/sales messages and Email content. The one thing that you need in common with all of these channels is coherence. As a strong B2B firm, you need to give out a message that your product/service is reliable, has been successfully used by clients in the past and that you genuinely care about clients if and when something goes wrong.
Let’s dive into the real thing now. Broadly, we can define our strategies into two categories
#1 Outbound Lead Generation Strategy
#2 Inbound Lead Generation Strategy
Image : SEOPressor Connect
Outbound Marketing Part 1 :
#1 Using LinkedIn Lead Generation
Step 1 : Map out a detailed customer persona : Understanding who do you want to sell to is of utmost importance.
Step 2 : Search for the lead’s profile on LinkedIn : Using a keyword search inside of LinkedIn, you can start finding people who will be a great fit for your lead standards.
Step 3 : Send a connect request : While sending a connect request to your potential lead, LinkedIn will give you a small box to add info as an introductory message. Don’t try selling your product/ SEO Service.
Step 4 : Send a soft pitch after connecting : Once your potential lead gets connected with you on LinkedIn, send them a thank-you message for accepting your request. After a couple of days, send them a short pitch introducing yourself and your company.
Step 5 : Follow-up with annoying your leads: A lot of your potential leads would be busy and hence may not respond to your first message. The best way to not lose any opportunities is to follow-up warmly.
Outbound Marketing Part 2 :
This comprises of Digital Advertising. Broadly classifying ads, you can use
# 1 Search Engine Ads
# 2 Social Media Ads
# 3 Private Network Ads
To decide where your product/service could be advertised best, you need to answer the following questions
Irrespective of which advertising channel you use always make sure that the following equation is valid:
Cost of acquiring the customer ( via different channels)> Customer lifetime value
CLV is the total amount of money that a customer will make for you for the entire period of time that he will spend with you.
Inbound Lead Generation
Part 1 : Developing Content which is centered around adding tremendous value to people who consume that content.
Part 2 : Promoting Your Content
Once you’ve built content that fits the right strategy, you can use the following engagement strategies for promoting the content:
Part 3 : Collect Contact Information
Once you start developing content and promoting it the right way, you will discover a steady flow of users accessing your content. Once people discover your content, put a hook on to them by getting their contact info.
Part 4: Nurture Your Leads
Here are some ways to do so successfully.
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Source Url: https://www.quora.com/If-you-offer-freelance-services-or-are-a-consultant-how-do-you-generate-leads-and-find-new-clients